Trash Fashion - KNIT TO FIT

Today, cheap clothes are made to fit the general population, resulting in people buying clothes that don’t fit well. Or they just don’t get sold so end up as land fill waste. Knit to Fit aims at reducing the throw away fashion idea and merge the benefits of bespoke tailoring with mass production. The process involves a full body scan to get the full measurements of the entire body of the customer, in a 360 degree view. Colour, style and fit preferences are discussed and decided beforehand as the information is sent to a specialised knitting machine which creates a 3D garment. This process uses absolutely no waste and creates a perfectly fitting knitted garment. It also minimises the steps in manufacture which leads to less energy usage and no waste from pattern cutting

What I found very interesting was the idea put forward by proffessor Sandy Black (the inventor of Knit to Fit) which was that one day the customer will all have our exact 3D body measurements on individual swipe cards which they can then take to the high street and order a garment that is bespoke to them.

Fast Food Fashion by Neda Niaraki

Central Saint Martins graduate Neda Niaraki was concerned with the idea of “throw-away fashion” and the over consumption of fashion in today’s culture. So she created a collection of garments made from a recyclable fibre called Tyvek. The garments are accessible to anyone and everyone as they are “one size fits all” and are designed to be worn up to 12 times before they deteriorate and can be disposed of. This is intended to stop people buying cheap, un-ethical garments, wearing them only a couple of times, and then throwing them away where they will end up in land fill. These garments will satisfy the population’s want and need to buy more as the trends change, but ease the guilt if they did want to throw them out. I think this is a very interesting approach and a great way of overcoming the over indulgence mixed with guilt. Also the fact that they are being disposed of responsibly is important. However, a lot of the time people do buy garments with the intention of wearing them a lot and seeing them through the seasons, and I think if I bought a garment that I really liked and it deteriorated after a few wears I’d be a bit disappointed.