Central Saint Martins graduate Neda Niaraki was concerned with the idea of “throw-away fashion” and the over consumption of fashion in today’s culture. So she created a collection of garments made from a recyclable fibre called Tyvek. The garments are accessible to anyone and everyone as they are “one size fits all” and are designed to be worn up to 12 times before they deteriorate and can be disposed of. This is intended to stop people buying cheap, un-ethical garments, wearing them only a couple of times, and then throwing them away where they will end up in land fill. These garments will satisfy the population’s want and need to buy more as the trends change, but ease the guilt if they did want to throw them out. I think this is a very interesting approach and a great way of overcoming the over indulgence mixed with guilt. Also the fact that they are being disposed of responsibly is important. However, a lot of the time people do buy garments with the intention of wearing them a lot and seeing them through the seasons, and I think if I bought a garment that I really liked and it deteriorated after a few wears I’d be a bit disappointed.
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