Trash Fashion - KNIT TO FIT

Today, cheap clothes are made to fit the general population, resulting in people buying clothes that don’t fit well. Or they just don’t get sold so end up as land fill waste. Knit to Fit aims at reducing the throw away fashion idea and merge the benefits of bespoke tailoring with mass production. The process involves a full body scan to get the full measurements of the entire body of the customer, in a 360 degree view. Colour, style and fit preferences are discussed and decided beforehand as the information is sent to a specialised knitting machine which creates a 3D garment. This process uses absolutely no waste and creates a perfectly fitting knitted garment. It also minimises the steps in manufacture which leads to less energy usage and no waste from pattern cutting




What I found very interesting was the idea put forward by proffessor Sandy Black (the inventor of Knit to Fit) which was that one day the customer will all have our exact 3D body measurements on individual swipe cards which they can then take to the high street and order a garment that is bespoke to them.

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